Reinvent the way
you engage customers

Choose a data-driven tool to improve
content journey orchestration.

What is Lyriko?

Lyriko is a SaaS AI-based solution that provides advanced decision support and content journey orchestration, especially for Pharma and Life Science companies.

Thanks to Lyriko’s most distinguishable features:

  • Omnichannel orchestration, that enables the implementation of personalised customer journeys
  • Content auto-tagging, that gives content a different role in the engagement process

our one-of-a-kind solution can achieve the Next Best Content paradigm, going beyond NBA and NBE systems which are traditionally on the market.

The perfect symphony of resources to maximise content personalisation, improve Sales Reps efficiency and guide business strategy.

How MSD embraced
AI omnichannel engagement

Find out what Lyriko can do for you!

I am a


I want tangible results in a short time span.

I am a

CMO / CRM Manager

I want to increase engagement trends and sales force effectiveness.

I am a

Head of Sales

I want to achieve commercial excellence and support the sales force.

White Paper

A Step by Step Guide
to Data-Driven 
HCP Engagement

Why choose Lyriko?

Modular and highly-personalised solution

Quick to deploy
A POC can be implemented in a few weeks

SaaS or on-premise deployment are available

User friendly
Easy to use by business and technical users

The best team and tools for seamless integration

Our dedicated team of consultants and data scientists help tailor Lyriko to your business aspirations, providing a 360° ongoing support.
Discover more

Our Data Integration Layer helps you collect, cleanse, harmonise and enrich any source of information to harness the full potential of your data across all touchpoints of the customer engagement ecosystem.

Return on investment is certain

Guaranteed impact on processes,
with the first results achieved within 60 days from kick-off.

0 %
Reps satisfaction rate
+ 0 %
Rep Coverage rate
+ 0 %
Email CTR
+ 0 %
Email open rate

They say about us

We strongly believe in Lyriko. At the moment, the solution is being adopted locally in the Italian market, but we hope to extend it to other markets, focusing on the application of the Next Best Content.

Marco Peconi

Customer Engagement Director
MSD Italy

A trained and proactive team capable of enhancing your data, accompanying you step by step towards a data driven approach.

Alessandra Scarpellini

Head of Sales and Marketing 


A concrete solution to unlock the automation of suggestions to Field Force and Customers, that also leverages qualitative metadata/tags automatically extracted from the promo materials with high accuracy.
A boost for customer engagement and sales.

Claudio Cipriani

Global OmniChannel Strategy Executive Director

Organon & Co


Lyriko can be easily integrated with all the major players in the CRM ecosystem

In partnership with
Compatible with