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Veeva Enables AI Partner Hyntelo to Develop Innovative AI Solutions for Life Sciences

Lyriko drives smarter
HCP engagement with AI

Turning data, content, and field force activity into better decisions and stronger results in Life Sciences.

Lyriko Mockup

What is Lyriko?

Lyriko is a suite of AI solutions that transforms how pharma marketing and commercial teams operate: by activating data, scaling content, and empowering field force effectiveness across the full commercial cycle.

Lyriko connects every stage of the content supply chain with intelligent, actionable insights — enabling teams to deliver the right content to the right HCP at the right moment, through a true Next Best Action and Next Best Content approach.

Its solutions are designed for the entire organization:

  • HQ and IT teams gain clean, enriched data and full visibility through advanced monitoring;
  • brand managers and content librarians take control of the content lifecycle, from creation to compliance;
  • sales reps get real-time AI support to make every HCP interaction more relevant and impactful.
 

Explore our clients’ success stories

Case Study sample tracker

Reinventing Pharma Sample Distribution with OCR-Based AI

The Company Our client, a leading pharmaceutical Company specializing in healthcare and well-being solutions, operates across multiple countries…

Novo Nordisk: Revolutionizing Content Visibility with AI-Driven Lyriko Image Tagging

The company Novo Nordisk is a global healthcare company headquartered in Denmark, specializing in diabetes care, obesity treatment,…

Return on investment is certain

Guaranteed impact on processes,
with the first results achieved within 60 days after kick-off.

Sales Reps Coverage
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n. of HCPs interactions
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Email Open Rate
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Key Message Reach
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Find out what Lyriko can do for you!

I want to grow the

product market share

I want to engage HCPs with

relevant content

I want to optimise

field force efficiency

White Paper

The Transformative Role Of Conversational AI

What clients say about us

We strongly believe in Lyriko. After Italy, the solution will be implemented in 13 other markets: Turkey, Saudi Arabia and Asia Pacific.

Marco Peconi

Customer Engagement Director
MSD Italy

The Lyriko platform has been really helpful for us: it has allowed us to achieve that kind of granularity, so that our brand managers can find content instead of having to create everything from scratch.

Michael Halyk

Senior Manager of Content Processes & Innovation

Novo Nordisk

Thanks to Lyriko, we have been enhancing our ability to orchestrate content and engage customers. We’re very satisfied and would suggest Lyriko’s services to anyone in need of tagging their promo materials.

Claudio Cipriani

Global OmniChannel Strategy Lead

Organon & Co

What’s your level of Customer Engagement?

Our assessment delves into your current practices, providing insights and key steps for success. The test is open to all, from digital newcomers to seasoned experts.

Integrations

Lyriko can be easily integrated with all the major players in the CRM ecosystem

In partnership with
Compatible with

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