Reinvent the way
you engage customers

by leveraging the full potential of your data.

What is Lyriko?

Lyriko is a platform that boosts commercial efficiency and content effectiveness by leveraging AI & automation. It allows managing your customer base, providing actionable insights for sales reps and content journey orchestration.

Lyriko helps Life Science organizations achieve the Next Best Action paradigm of omnichannel engagement.

Being a scalable and modular platform, Lyriko is a full-fledged AI solution that covers all your needs in the realm of commercial operations, at a global level.

How MSD embraced
AI omnichannel engagement

Find out what Lyriko can do for you!

I want to grow the

product market share

I want to engage HCPs with

relevant content

I want to optimise

field force efficiency

White Paper

A Step by Step Guide
to Data-Driven 
HCP Engagement

Why choose Lyriko?

Modular and highly-personalised solution

Quick to deploy
A POC can be implemented in a few weeks

On-premise deployment available

User friendly
Easy to use by business and technical users

Return on investment is certain

Guaranteed impact on processes,
with the first results achieved within 60 days from kick-off.

0 %
Reps satisfaction rate
+ 0 %
Rep Coverage rate
+ 0 %
Email CTR
+ 0 %
Email open rate

They say about us

We strongly believe in Lyriko. At the moment, the solution is being adopted locally in the Italian market, but we hope to extend it to other markets, focusing on the application of the Next Best Content.

Marco Peconi

Customer Engagement Director
MSD Italy

A trained and proactive team capable of enhancing your data, accompanying you step by step towards a data driven approach.

Alessandra Scarpellini

Head of Sales and Marketing 


A concrete solution to unlock the automation of suggestions to Field Force and Customers, that also leverages qualitative metadata/tags automatically extracted from the promo materials with high accuracy.
A boost for customer engagement and sales.

Claudio Cipriani

Global OmniChannel Strategy Lead

Organon & Co


Lyriko can be easily integrated with all the major players in the CRM ecosystem

In partnership with
Compatible with