Veeva Enables AI Partner Hyntelo to Develop Innovative AI Solutions for Life Sciences

Lyriko improves customer engagement with AI

by leveraging CRM interactions and enriched data.

What is Lyriko?

Lyriko a is suite of modules that enables improved customer engagement using Artificial Intelligence. It enables effective improvement of customer interactions base by providing actionable insights for sales representatives and orchestrating the content journey across all available channels.

The suite particularly helps pharmaceutical and life sciences organizations achieve the Next Best Action paradigm, increasing commercial efficiency and content effectiveness.

It is a comprehensive AI solution that covers all needs in commercial operations, marketing and CRM, on a global scale.

Each module covers a specific need related to the customer engagement lifecycle. Let’s explore them:

Novo Nordisk: Revolutionizing Content Visibility with AI-Driven Lyriko Image Tagging

The company Novo Nordisk is a global healthcare company headquartered in Denmark, specializing in diabetes care, obesity treatment,…

MSD: Enhancing Information Access and Engagement with Virtual Assistance

The Company MSD is a leading American pharmaceutical company, known in the United States and Canada as Merck &…

Return on investment is certain

Guaranteed impact on processes,
with the first results achieved within 60 days after kick-off.

Sales Reps Coverage
+ 0 %
n. of HCPs interactions
+ 0 %
Email Open Rate
+ 0 %
Key Message Reach
+ 0 %

Find out what Lyriko can do for you!

I want to grow the

product market share

I want to engage HCPs with

relevant content

I want to optimise

field force efficiency

White Paper

Key Opportunities & Challenges for AI in Pharma

What clients say about us

We strongly believe in Lyriko. After Italy, the solution will be implemented in 13 other markets: Turkey, Saudi Arabia and Asia Pacific.

Marco Peconi

Customer Engagement Director
MSD Italy

The Lyriko platform has been really helpful for us: it has allowed us to achieve that kind of granularity, so that our brand managers can find content instead of having to create everything from scratch.

Michael Halyk

Senior Manager of Content Processes & Innovation

Novo Nordisk

Thanks to Lyriko, we have been enhancing our ability to orchestrate content and engage customers. We’re very satisfied and would suggest Lyriko’s services to anyone in need of tagging their promo materials.

Claudio Cipriani

Global OmniChannel Strategy Lead

Organon & Co

What’s your level of Customer Engagement?

Our assessment delves into your current practices, providing insights and key steps for success. The test is open to all, from digital newcomers to seasoned experts.


Lyriko can be easily integrated with all the major players in the CRM ecosystem

In partnership with
Compatible with

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Lyriko is an AI-based platform that boosts commercial efficiency and content effectiveness with a data-driven approach.

Lyriko’s modular capabilities allow to pursue 360° customer engagement at any stage of the data maturity scale. The whole suite enables a full Omnichannel Content Orchestration.