Phygital is taking over us

In the age of phygital, it is common for events to be hybrid, where part of the audience is physically present in the room and part is remotely connected online. But it doesn’t end there. The other day I went to an international in-person event to attend a few masterclasses, and at one point I […]

How Next Best Action transforms Marketing

NBA in marketing

To each their own cocktail You know that great feeling when you walk into a bar and the bartender already knows what cocktail you’re going to have?  Or even better, he automatically prepares it for you the instant you walk in? Maybe he even manages to offer you a new variant of your favourite cocktail, […]

4 Lessons about HCP Engagement Personalization from Top Pharma

Lyriko team has attended the Reuters Customer Engagement Europe 2022 in London, one of the most important events within the Life Science commercial operations space. We have met so many key personalities and participated in stimulating conversations that have confirmed how personalization is what everyone aims for to take customer engagement to the next level […]

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Lyriko is an AI-based platform that boosts commercial efficiency and content effectiveness with a data-driven approach.

Lyriko’s modular capabilities allow to pursue 360° customer engagement at any stage of the data maturity scale. The whole suite enables a full Omnichannel Content Orchestration.