Transforming Pharma Marketing with AI-Driven Content Strategies
The surge in demand for commercial content across diverse channels is intensifying complexity and budget pressures for pharmaceutical marketing teams. However, increasing content volume isn’t the ultimate solution. Despite producing 20% more content last year, biopharma companies found that 77% of it was rarely or never utilized by field teams, according to a Veeva study […]
Sixth Sense Lyriko mentioned as a Representative Vendor in Gartner® report
One of the problems Pharma and Life Science organisations face is the inability to scale the production of personalised content, a necessary feature to implement a proper omnichannel engagement process. At the root of this problem lay a rigidly siloed operating model and too little investment in content value chain technology. Indeed, for years Life Sciences CIOs […]