Your organization is likely to be a digital native company or leader in the Pharma market. There is a very high degree of digitalization within customer and prospect relationship management, which is reflected in the adoption of key market trends in terms of innovation.

The use of tools, also based on artificial intelligence solutions, is well established and brings value to the overall strategy. Customer centricity is the basis of customer engagement and the next action is already underway on both direct and indirect channels (via sales representatives). Your company is ready for dynamic hyper-personalization.