Your Customer Engagement Profile
Based on your responses to the Lyriko Assessment tool.
Your organization shows few scattered signs of digitalization on customer engagement. This means that your company does not leverage digital channels and might lack opportunities to communicate with customers.
Furthermore, your company’s data management model is not cross-team functional, which can hinder its ability to exploit the full potential of data. Your company may be at risk of putting its competitive position on the line. A customer centric strategy is a central trend for pharmaceutical and life science companies. At this stage, it’s crucial to take carefully planned actions to gain a standard level of digital engagement for clients and prospects.
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