Dynamic Segmentation
Lyriko enables the creation of dynamic customer targets and recommendations on specific content to feed marketing automation engines or web page suggestions
Discover more Lyriko modular capabilities
Smart
Suggestions
- Generate real-time, customised and actionable insights for the sales force
- Deliver suggestions via CRM or any other channel
Content
Auto-Tagging
- Recognize the best content for each target
- Search content into DAM
- Enable modular content
Dynamic
Segmentation
- Define campaign targets dynamically
- Deploy a recommender system for web portals
Data Visualization
& Analytics
Create shared dashboards across business users
Build content-specific dashboards
Data Integration
& Enrichment
- Merge, clean and enrich datasets to build an unique source of truth
- Utilize Key Opinion Leaders information to enrich customers’ data base
Marketing Goals
& Campaigns
- Create automated content journeys
- Lead Next Best Action and Next Best Content initiatives