An end-to-end data-driven process that takes into account customer interests, previous interactions and marketing objectives.
Lyriko's most distinguishable features
It enables the implementation of personalised customer journeys
It gives content a different role in the engagement process
Advantages for each stakeholder
Define business & marketing messages with the highest priority in real time.
Monitor customer engagement trends and sales force effectiveness across all channels.
Receive customised messages fitted to personal interests and practice.
Reduce number of unnecessary interactions with higher attention rates.
Receive suggestions from a Virtual Assistant, saving time and simplifying daily work.
Increase customer engagement.