I am a CMO / CRM Manager
I manage all CRM operations or the Marketing Department of the company
My priorities are
Clearly convey marketing objectives
Increase sales effectiveness and customer engagement
Smooth integration with the current CRM, from both technical and sales perspective
I choose Lyriko because
- It makes me easily set up marketing priorities and messages
- It autonomously tags any kind of documents
- It suggests the Next Best Action to Sales Reps, with a natural language
- It transmits messages efficiently thanks to the omnichannel orchestrator
- It allows me to monitor and gets insights about customers, channels, messages and behaviors
- It allows me to track sales force effectiveness
