Lyriko Enrichment

Lyriko Enrichment is an easy way to improve the quality of CRM database. By leveraging publicly available data sources and third-party data, Lyriko enriches your customers database with valuable qualitative insights. This improvement allows you to redefine your  segmentation strategy with a customer centric approach.

Lyriko Enrichment


By leveraging publicly available data sources and third-party data, HCP’s database can be enriched with valuable qualitative insights. For example, a database of Key Opinion Leaders (LyriKOL) can be created.

Discover how to apply a data-driven approach
to building customer engagement strategy.


  • Optimize the customer journey based on CRM interaction data
  • Generate real-time, personalized and actionable insights for the sales force via CRM or any other channel
  • Orchestrate omnichannel strategy by improving engagement KPIs


  • Automatically tags multimedia content with more than 95% of accuracy
  • Supports more than 15 different types of formats (pdf, video, ppt, doc…)
  • Displays an overview of all content shares with target audiences


  • Dynamically defines campaign targets
  • Feeds marketing automation engines
  • Displays an overview all contact metrics useful for defiing marketing strategies


  • Create shared dashboards across business users

  • Build content-specific dashboards


  • Uses information from key opinion leaders to enrich customer database
  • Prioritizes target audience based on customers relevance


  • Easily finds all information related to a customer
  • Summarizes concepts base on all documents in the repository
  • Identifies the best content for a specific topic

Lyriko Suite enables a full Omnichannel Content Orchestration


Lyriko can be easily integrated with all the major players in the CRM ecosystem

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Compatible with

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Lyriko is an AI-based platform that boosts commercial efficiency and content effectiveness with a data-driven approach.

Lyriko’s modular capabilities allow to pursue 360° customer engagement at any stage of the data maturity scale. The whole suite enables a full Omnichannel Content Orchestration.