Lyriko Enrichment is an easy way to improve the quality of CRM database. By leveraging publicly available data sources and third-party data, Lyriko enriches your customers database with valuable qualitative insights. This improvement allows you to redefine your segmentation strategy with a customer centric approach.
By leveraging publicly available data sources and third-party data, HCP’s database can be enriched with valuable qualitative insights. For example, a database of Key Opinion Leaders (LyriKOL) can be created.
Discover how to apply a data-driven approach
to building customer engagement strategy.
- Optimize the customer journey based on CRM interaction data
- Generate real-time, personalized and actionable insights for the sales force via CRM or any other channel
- Orchestrate omnichannel strategy by improving engagement KPIs
- Automatically tags multimedia content with more than 95% of accuracy
- Supports more than 15 different types of formats (pdf, video, ppt, doc…)
- Displays an overview of all content shares with target audiences
- Dynamically defines campaign targets
- Feeds marketing automation engines
- Displays an overview all contact metrics useful for defiing marketing strategies
Create shared dashboards across business users
Build content-specific dashboards
- Uses information from key opinion leaders to enrich customer database
- Prioritizes target audience based on customers relevance
- Easily finds all information related to a customer
- Summarizes concepts base on all documents in the repository
- Identifies the best content for a specific topic