Lyriko Rep Assistant
Lyriko Rep Assistant is an AI powered tool that supports sales reps before and after every HCP interaction.
Before the meeting, it analyzes CRM data together with all relevant data sources to deliver tailored insights, content recommendations and an audio summary. After the meeting, it guides reps through structured questions to capture key topics, sentiments and next steps, through text or voice, and syncs everything back to the CRM.
An intelligent conversational agent is available throughout, to explore deeper information, simulate HCP questions and log notes naturally.
Key Features
AI-Generated Cards
Audio Summary
Conversational
Interface
Guided Feedback Prompts
CRM Data Integration
How does it work?
PRE-INTERACTION
- Comprehensive Analysis: Lyriko analyzes CRM data and past interactions to generate an insightful overview of HCP history and preferences.
- Actionable Suggestions: Lyriko provides reps with tailored Next Best Actions and content recommendations for the upcoming meeting.
- Audio Summary: Lyriko generates a concise audio recap of key information to facilitate quick preparation, even on the go.
- Conversational Insights: Through a conversational interface, including a voice enabled option, reps can explore HCP history and dig deeper into suggested content before walking into the room.
POST-INTERACTION
- Guided Interview: Right after the meeting, Lyriko asks tailored questions to help reps capture crucial information, such as topics discussed, sentiment and next steps.
- Flexible Input Options: Reps can log notes using text or voice, whichever is faster in the moment.
- Seamless CRM Integration: Lyriko automatically structures and syncs the captured information with the CRM, ready for follow up and reporting.
Expected Benefits
Boost rep productivity
Improve HCP engagementÂ
Standardize data collection
Increase confidence
in HCP interactions
FAQs​
What is Lyriko Rep Assistant?
Lyriko Rep Assistant is an AI powered tool that helps pharmaceutical sales reps prepare for and follow up on interactions with HCPs (Healthcare Professionals). Before a meeting, it analyzes CRM data together with all relevant sources to deliver tailored insights, content recommendations and an audio summary, plus an intelligent agent to explore deeper information and simulate HCP questions. After the meeting, it guides reps through structured questions to capture topics, sentiment and next steps, by text or voice, and syncs everything back to the CRM.
What problem does Rep Assistant solve?
Sales reps often lack immediate access to relevant HCP information before a meeting, and log incomplete, inconsistent notes afterward, which limits CRM effectiveness and weakens follow-up. Rep Assistant is a Pre and Post Interaction Assistant that streamlines both sides of the workflow: it surfaces the right context before a meeting and captures complete, structured notes right after.
How does Lyriko Rep Assistant work?
Rep Assistant works across two phases. Before the meeting, it analyzes CRM data and past interactions to build an overview of the HCP’s history and preferences, then provides tailored Next Best Actions, content recommendations and a concise audio summary, plus a conversational interface to explore everything in more depth. After the meeting, it runs a guided interview to capture what happened, accepts text or voice input, and automatically structures and uploads the notes into the CRM.
How does Rep Assistant help before an HCP meeting (pre-interaction)?
In the pre-interaction phase, the rep accesses all the most relevant information on the HCP, CRM data, past interactions and previous notes, in one place. Rep Assistant then provides personalized suggestions on the approach to take and the content to show during the meeting (Next Best Action / Next Best Content), so reps walk in prepared and confident.
How does Rep Assistant work after a meeting (post-interaction)?
In the post-interaction phase, the rep enters meeting details through guided feedback prompts, tailored questions that capture topics discussed, HCP sentiment and next steps, or simply dictates them by voice. Rep Assistant automatically structures these notes and uploads them into the CRM, drastically cutting manual note-taking time and ensuring consistent, complete data for every interaction.
Does Rep Assistant support voice and audio?
Yes. Before a meeting, Rep Assistant generates a concise audio summary of the key information so reps can prepare on the go, and its conversational interface includes a voice enabled option to ask questions hands-free. After a meeting, reps can log notes by voice as well as text, and the assistant transcribes and structures them automatically into the CRM.
What are the AI-generated cards in Rep Assistant?
AI-generated cards are concise, ready-to-read summaries that present the most relevant insights about an HCP, history, preferences and key topics to focus on, at a glance. Instead of digging through CRM records, reps get a clear, prioritized briefing that highlights what matters most for the upcoming interaction.
Can reps ask Rep Assistant questions or simulate HCP questions?
Yes. Rep Assistant includes an intelligent conversational agent: reps can ask it to explore an HCP’s history or go deeper into the suggested content, and it can simulate the questions an HCP might ask. This lets reps rehearse and anticipate objections, arriving at the meeting better prepared and more confident.
Does Rep Assistant suggest Next Best Actions and content?
Yes. Rep Assistant provides tailored Next Best Actions and Next Best Content recommendations for each HCP, based on CRM data, past interactions and priorities. It tells the rep what to do next and which content to show, turning raw data into clear, actionable guidance for more impactful, data-driven meetings.
What data sources does Rep Assistant use, and how does it enrich the HCP knowledge base?
Rep Assistant analyzes CRM data alongside all other relevant sources, including the HCP’s interaction history and previous notes, combining them into a single, contextual view that powers its insights and recommendations. At the same time, the field insights gathered after each meeting flow back into that same knowledge base, so every post-interaction note makes the next pre-interaction briefing sharper.
Does Lyriko Rep Assistant integrate with CRM systems like Veeva?
Yes. Rep Assistant is designed to integrate with the main pharmaceutical CRMs, so reps work within the tools they already use. It reads HCP data and past interactions from the CRM for preparation, and writes structured post-meeting notes back into it, keeping the CRM as the single source of truth without forcing reps to switch applications.
How does Rep Assistant improve CRM data quality?
By turning guided feedback prompts and voice input into automatically structured notes, and syncing them straight to the CRM, Rep Assistant standardizes data collection across the whole sales force. It replaces the incomplete, inconsistent manual notes that typically undermine CRM effectiveness with actionable insights that drive follow-ups and feed marketing strategy.
What benefits can reps expect from Rep Assistant?
Rep Assistant boosts rep productivity by making preparation easier and drastically reducing time spent on manual note-taking. It improves HCP engagement with tailored insights, drives more impactful, data-driven meetings, and increases reps’ confidence in their interactions, while giving managers and marketing more reliable, structured data for coaching and strategy.
Is Rep Assistant part of Lyriko, and can it be used on its own?
Rep Assistant is one of Lyriko’s commercial modules for pharma sales teams, alongside Suggestions and Sample Tracker. It can be used as a standalone pre and post interaction assistant, or as part of the broader Lyriko ecosystem for customer engagement and commercial excellence, where the notes it captures feed insights and recommendations across other modules like Suggestions and the Omnichannel Orchestrator.
Who uses Lyriko Rep Assistant?
Rep Assistant is built for pharmaceutical sales representatives (ISRs/ISFs) who meet with HCPs and need fast, reliable preparation and effortless follow-up. By improving the quality of notes and insights captured in the CRM, it also benefits sales managers and marketing teams, who gain more reliable data for coaching, follow-up and strategy.
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