Is your company ready to take the Next Best Action?

Discover the first Next Best Action online course with Data Science professionals and Pharma experts.

The “Next Best Way” online course

In the context of the growing importance of digital and data-driven transformation in the strategic agenda of the Pharma and Life Science sector, it is important to be conscious of the opportunities that digital and data provide and how they can help generate value by solving key business problems and evolving the go-to-market approach.

To be successful in the transformation journey it is crucial to be aware of the challenges and barriers and learn how to overcome them.

In the Next Best Way online course, you will focus mainly on possible new and improved approaches to be adopted for successful customer engagement.

We want to bring the culture of the NBA paradigm to companies, allowing them to understand how to exploit the value of their data.

Together we will identify the most relevant use cases, determine the key-enabling factors, review the business processes, review the best available technologies and upskill internal teams.

Why should you choose it?

The course covers the basics of market and technology trends, methodological approaches and practical examples.

It uses effective state-of-the-art procedures to educate internal stakeholders on the potential value of the Next Best Action and will provide concrete help to advance your company’s customer engagement to the next level.

What are the key topics?

1.
The latest omnichannel customer engagement trends.

4.
Key enabling factors: privacy, consent, tracking, technology, HCPs data.

2.
Next Best Action:

what it is, how and when to apply it.

5.
Relevant Artificial Intelligence and Machine Learning technologies.

3.
Governance and operation implications to enable the new approach.

6.
Ideas for new customer engagement programs, customised for the participating company.

What are the key topics?

1.
The latest omnichannel customer engagement trends.

2.
Next Best Action:

what it is, how and when to apply it.

3.
Key enabling factors: privacy, consent, tracking, technology, HCPs DB.

4.
Relevant Artificial Intelligence and Machine Learning technologies.

5.
Governance and operation implications
to carry out the new approach.

6.
Ideas for new customer engagement programs, customised for the participating company.

To whom is it addressed?

Pharmaceutical and Life Sciences companies that are entering the digitisation process by unlocking the value of their data and/or want to improve their customer engagement by exploiting the potential of Artificial Intelligence.

In particular, it is suitable for Marketing, Sales, Digital, Customer Engagement and CRM teams, Innovation, Medical and Market Access.

How is it organised?

Start date | To be agreed with customers, based on teachers’ availability

Company Maturity Assessment | Based on results of answers to live survey performed during the course

Participation channel | Digital webinar (in-presence option available upon request)

Number of participants | 20 people maximum

Total duration | 8 hours (suggested 4 sessions of 2 hours)

The course is divided into explanation sessions and interactive moments, with exercises involving all participants and focusing on the needs of their specific business reality.

A certificate will be issued to all participants who will pass a test at the end of the course.

Who are the speakers?

The course is delivered by a team of Hyntelo experts (Data Analysts, Business Analysts and Data R&D Specialists) and external speakers from the Pharmaceutical industry who will share their experiences and learnings.

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Duration

8 hours

Participants

20 people max

Participation

Digital (or in-presence)

certificate

NBW Expert

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