Frontiers Health 2022: it’s time for Patient Centricity

As digital health professionals, we mainly focus on clinics and their behaviors towards all the disruptive changes they face in everyday life.  We learned to understand when they prefer to be contacted, through which channels, and which are the more appropriate contents they are interested in. In simple words: we learned to use a Next […]

What is Next Best Action?

What is Next Best Action

In the digital and so-called omnichannel era, proposing a customer journey to maximise customer engagement is a challenge for marketers.  Today, the solution lies in Next Best Action (NBA). The concept is simple: for each interaction with a customer, different ways of responding are evaluated. These ways are the possible next actions. The challenge is […]

4 Lessons about Customer Engagement Personalization from Top Pharma

Lyriko team has attended the Reuters Customer Engagement Europe 2022 in London, one of the most important events within the Life Science commercial operations space. We have met so many key personalities and participated in stimulating conversations that have confirmed how personalization is what everyone aims for to take customer engagement to the next level […]