4 Lessons about Customer Engagement Personalization from Top Pharma
Lyriko team has attended the Reuters Customer Engagement Europe 2022 in London, one of the most important events within the Life Science commercial operations space. We have met so many key personalities and participated in stimulating conversations that have confirmed how personalization is what everyone aims for to take customer engagement to the next level […]
Digital Health in the Post-COVID era: what has changed in the relationship with HCPs (and why we’ll never go back)
The COVID-19 pandemic has introduced a breakthrough shift in the paradigm by which businesses do business in several industry verticals. Pharmaceutical and life science companies have been impacted not less than other industries – being forced to rethink their customer engagement models and strategies. From our perspective of tech vendors active in the software for […]