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Tag: Next Best Action

Digital Health in the Post-COVID era: what has changed in the relationship with HCPs (and why we’ll never go back)

The COVID-19 pandemic has introduced a breakthrough shift in the paradigm by which businesses do business in several industry verticals. Pharmaceutical and life science companies have been impacted not less than other industries – being forced to rethink their customer engagement models and strategies. From our perspective of tech vendors active in the software for […]

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