<strong>Next Best Action and the impact on Sales</strong>
We live in a context where digitalization and the continuous exposure of individuals to promotional messages have increased the value of time spent by customers with the sales force and digital advertising. In addition, the new possibilities opened up by digitization have reinforced the need to interact with customers in an increasingly efficient manner, ensuring […]
How Next Best Action transforms Marketing
To each their own cocktail You know that great feeling when you walk into a bar and the bartender already knows what cocktail you’re going to have? Or even better, he automatically prepares it for you the instant you walk in? Maybe he even manages to offer you a new variant of your favourite cocktail, […]
What is Next Best Action?
In the digital and so-called omnichannel era, proposing a customer journey to maximise customer engagement is a challenge for marketers. Today, the solution lies in Next Best Action (NBA). The concept is simple: for each interaction with a customer, different ways of responding are evaluated. These ways are the possible next actions. The challenge is […]
Digital Health in the Post-COVID era: what has changed in the relationship with HCPs (and why we’ll never go back)
The COVID-19 pandemic has introduced a breakthrough shift in the paradigm by which businesses do business in several industry verticals. Pharmaceutical and life science companies have been impacted not less than other industries – being forced to rethink their customer engagement models and strategies. From our perspective of tech vendors active in the software for […]