<strong>Next Best Action and the impact on Sales</strong>

We live in a context where digitalization and the continuous exposure of individuals to promotional messages have increased the value of time spent by customers with the sales force and digital advertising. In addition, the new possibilities opened up by digitization have reinforced the need to interact with customers in an increasingly efficient manner, ensuring […]

4 Lessons about Customer Engagement Personalization from Top Pharma

Lyriko team has attended the Reuters Customer Engagement Europe 2022 in London, one of the most important events within the Life Science commercial operations space. We have met so many key personalities and participated in stimulating conversations that have confirmed how personalization is what everyone aims for to take customer engagement to the next level […]