Use cases
Lyriko and its modules can be applied in many different scenarios, mainly, but not solely, in the Pharma and Life Science industry.
Discover Lyriko for other industries
Support to sales force thanks to Smart Suggestions
Data-driven approach that optimises Sales Reps effectiveness with NL recommendations.
By connecting Lyriko to a CRM or other data sources, it is possible to provide the sales force with prescriptive suggestions on the Next Best Action to take for each customer.
The suggestions take into account the customer profile, marketing objectives and past interactions and is delivered within the CRM or through other channels.
Global content management thanks to Auto-Tagging
Optimize marketing communication strategy and monitor content sharing.
Contents are extracted from the CRM and automatically tagged, leveraging an Artificial Intelligence model to identify semantic entities.
- Simplify manual tagging process
- Enable ML models to automate tagging
- Identification of the topics shared with customers
- Leverage a custom tagging taxonomy
Automatic Report Generation thanks to Advanced Insights
Make informed decisions thanks to constantly updated analytics and insights.
Lyriko uses multilingual Natural Language Generation technology to automatically create textual insights based on the analysis of data collected in different fields:
- Sales data
- Interaction data
- Salesforce effectiveness data
Generated content can also be dynamically adapted to different types of users (local and global), for example: headquarter, marketers or Sales Reps.
Reps' feedback analysis thanks to Advanced Insights
Go beyond traditional data leveraging ground-breaking Emotional AI technology.
Lyriko is able to analyse the qualitative feedback from Sales Reps after each face-to-face meeting to extract information on customer engagement and generate suggestions on how to strengthen the relationship.
Thanks to Sentiment and Emotional AI different content formats such as texts, emails, calls, videos, etc. can be analysed.
Integrated notification thanks to AI Assistant
Quick data access with a smart virtual assistant.
The chatbot answers the user’s questions in simple Natural Language, gaining information from the platform’s FAQs.
- Improve data access
- Connect data from multiple sources
- Receive suggestions on the Next Best Action
- Receive warning messages
Advanced marketing automation thanks to Orchestration
Reach the full potential of Salesforce Marketing Cloud with the seamless integration of Lyriko capabilities.
Automatically manage key messages through different digital channels, following previously defined marketing goals.
- Orchestration of marketing tactics
- Advanced marketing automation
- Digital channels engagement optimisation
- Marketing objectives definition for each customer profile