Lyriko use cases

Proven results and satisfied clients in the Pharma and Life Science sectors.

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Content tagging: the first step toward a new way of managing content

How to build the foundation of a global content strategy?

Organon is one of the first pharma companies to fully embrace the potential of content tagging and achieve the following goals:

Improve sales force efficiency by using personalized AI suggestions and content

How to apply AI's omnichannel engagement strategy?

MSD Italy, a pharmaceutical company at the forefront of digitalization, ensures an HCP-centric approach by supporting its sales force with daily suggestions via the CRM interface in order to reach the right target, with the right content, through the right channel. What are the results?

Automatic Report Generation thanks to Advanced Insights

Make informed decisions thanks to Lyriko's consistent updates on analytics and insights.

Lyriko uses multilingual Natural Language Generation technology to automatically create textual insights based on the analysis of data collected in different fields:

Generated content can also be dynamically adapted to different types of users (local and global), for example: headquarter, marketers or Sales Reps.

Reps' feedback analysis thanks to Advanced Insights

Go beyond traditional data by leveraging ground-breaking Emotional AI technology.

Lyriko is able to analyse the qualitative feedback from Sales Reps after each face-to-face meeting to extract information on customer engagement and generate suggestions on how to strengthen the relationship.

Thanks to Sentiment and Emotional AI, different content formats such as texts, emails, calls, videos, etc. can be analysed.

Integrated notifications thanks to an AI Assistant

Data is quickly accessed with a smart virtual assistant.

The chatbot answers the user’s questions using simple Natural Language, by obtaining information from the platform’s FAQs.

Advanced marketing automation thanks to Orchestration

Reach the full potential of Salesforce Marketing Cloud with the seamless integration of Lyriko capabilities.

By following previously defined marketing goals, automatically manage key messages throughout different digital channels.

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Lyriko is an AI-based platform that boosts commercial efficiency and content effectiveness with a data-driven approach.

Lyriko’s modular capabilities allow to pursue 360° customer engagement at any stage of the data maturity scale. The whole suite enables a full Omnichannel Content Orchestration.