Customer Engagement Maturity Assessment

Assess your pharma company’s customer engagement maturity with our 10-question test. Receive a detailed profile and 5 tips to progress to the next level of digital transformation.

5 min required

01

Channels

How many channels does your organization use to reach your customers?

02

Content

What type of promotional content do you distribute?

03

Tagging

Does your company have a tagging system associated to content (e.g. tags for therapeutic areas, indications, topics)?

04

Privacy Consent

Do you collect privacy consent from your customers? (e.g. signing F2F documentation allowing the organization to record the meeting)

05

Feedback

Does your company collect direct feedback from its customers?

06

Data Management

How is data management organized between departments in your organization?

07

Data Integration

How does your organization use different channels to reach customers?

08

Marketing Strategy

How would you describe your company's marketing strategy?

09

Segmentation

What is target segmentation for a marketing campaign based on?

10

Monitoring

How are your marketing and sales activities monitored?


 

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Lyriko is an AI-based platform that boosts commercial efficiency and content effectiveness with a data-driven approach.

Lyriko’s modular capabilities allow to pursue 360° customer engagement at any stage of the data maturity scale. The whole suite enables a full Omnichannel Content Orchestration.