Lyriko Brief Assistant
The Brief Assistant is an AI assistant that guides users through the key steps of brief definition.
It ensures complete, consistent, and high-quality briefs for every initiative, reducing intermediate steps between brand team and agency/factory. It automatically gathers the materials needed for content creation, links every promotional claim to the relevant scientific references, and generates key messages and CTAs on its own.
Key Features
Conversational Input Prompt
Automatic Scientific Reference Collection
Mandatory Anchor Text Selection
Key Mesages & CTA Generations
Built-in Compliance
Multi-Channel Formats
How does it work?
- Context input: the user enters context information about the campaign or the material to be developed in a conversational way.
- Material upload: existing materials useful for developing the brief are uploaded or selected.
- Scientific Reference & Anchor Text: The AI analyzes user-selected scientific references and proposes validated anchor texts that ground every promotional claim, a mandatory step to enable compliant content generation.
- Brief Review & Confimation: the tool automatically generates a structured, enrtiched brief, including campaign objectives, key messages and CTAs, which the user can review or modify. The use review and confim the brief.
- Download & export: the final document can be downloaded, including references and dedicated copy for the various channel or can be used directly in Content Studio for further generation.
KPIs
FAQs​
What is the Lyriko Brief Assistant?
The Lyriko Brief Assistant is an AI assistant that guides users through the key steps of brief definition, turning fragmented inputs into complete, consistent, high-quality briefs for every initiative. It automatically gathers the materials needed for content creation, links every promotional claim to its scientific references, and generates key messages and CTAs on its own.
Is the Brief Assistant part of Content Studio?
Yes. The Brief Assistant is the first of the three integrated AI agents in Lyriko Content Studio, followed by the Content Generator and the MLR Pre-Check. It can be used as a standalone module or as the entry point of the end-to-end Content Studio workflow, passing its structured brief directly into content generation.
Why is a structured brief important in pharma content production?
In pharma, briefs are often built on Excel files, informal calls, and back-and-forth with the content factory, disconnected from scientific references and regulatory claims. This causes misalignment between medical writers and marketing from day one. A structured, enriched brief removes that friction, reduces rework, and ensures every downstream asset is consistent and compliant.
What are the steps of the brief creation workflow?
Brief creation is a guided, five-step process:
1) Information — campaign parameters (brand, product, therapeutic area, target, channels);
2) Starting Documents — approved materials selected from Veeva PromoMats or the internal Knowledge Base;
3) Scientific References — searching and selecting publications, with highlighted extracts supporting each claim;
4) Technical Fields — channel-specific parameters;
(5) Brief Summary — review, confirm, and finalize the AI-generated brief.
How does Lyriko pre-select scientific references with AI?
In the Scientific References step, the AI automatically pre-selects the most relevant references from the Knowledge Base based on the inputs from Step 1 — brand/product, therapeutic area, indication, communication objectives, and content type. This cuts manual search time and ensures the scientific sources are aligned with the specific context of the campaign.
What are anchor texts and why are they mandatory?
Anchor texts are the exact passages, highlighted extracts, from scientific references that ground each promotional claim. The Brief Assistant analyzes your selected references against the campaign objectives and proposes the anchor texts, which you review and validate. This step is mandatory: without referenced anchor texts, no compliant content can be generated, ensuring full traceability to validated evidence.
Can I upload my own scientific papers to the Knowledge Base?
Yes. In the Scientific References step, you can upload new scientific papers as PDF (up to 10 MB) directly from the brief creation screen via the “Upload New Paper” modal. The system then automatically extracts the relevant passages based on the Step 1 parameters and proposes them for selection. Uploaded documents are added to the shared Knowledge Base, available to the whole team, subject to accepting a responsibility statement.
How are CTA tracking links built in the brief?
In the Technical Fields step, each channel has a CTA (Call-to-Action) section. The user enters the Base URL and Label, and the system automatically builds the final tracked URL by combining them with auto-populated hidden fields configured for the client, such as recipient and asset identifiers, channel, campaign, and publisher. The complete tracked URL is verifiable by the user before finalizing the brief.
Which channels does the Brief Assistant support?
The Brief Assistant currently supports three distribution channels: Email/VAE, WhatsApp, and Landing Page. The channels selected in Step 1 dynamically determine the technical fields required in Step 4: each channel appears as an expandable accordion with its own tracking parameters (UTM, CTA, VVPM ID Placeholder, Campaign Name). Additional channels, such as print materials and video, are in development for future releases.
Can I reuse existing materials to build a brief?
Yes. You can attach existing promotional materials as a creative starting point, whether a global asset to localize, an expired piece to update, or a reference for tone of voice and layout inspiration. The Brief Assistant uses them to inform the brief, supporting content reuse instead of starting from scratch.
Does a human review the brief before it's used?
Yes. The Brief Assistant keeps a human in the loop: the AI produces a structured, enriched brief, but the user reviews and confirms each section, objectives, key messages, tone of voice, references, and compliance notes, before proceeding. This maintains full accountability over what gets generated.
How is regulatory (MLR) compliance ensured in brief creation?
Compliance is ensured through several mechanisms: starting documents must be already-approved materials retrieved from Veeva PromoMats (respecting the MLR process); scientific references are tracked, versioned, and documented in the Knowledge Base; and technical fields include Veeva Vault PromoMats integration via the “VVPM ID Placeholder” field for approval tracking. Country-specific regulatory fields (e.g. AIFA wording for Italy, FDA disclaimers for the US) are in development, and every AI-generated section in the Brief Summary must be explicitly confirmed by the user before finalization.
What happens after the brief is completed, and how does content generation start?
Once the brief is completed (Step 5), it moves to “Completed” status and becomes available in the Content Generator for channel-specific generation. From the Brief Summary screen, a “Create Content” section shows the available channels, each with a “Generate” button; you can generate content per channel or for all channels at once, then refine it in the Content Generator. A completed brief is read-only, to make changes you duplicate it from the Dashboard.
How does the Brief Assistant save time?
It removes the unstructured, multi-round briefing that slows pharma content down. By turning minimal conversational input into a complete brief, with references collected, anchor texts proposed, and key messages and CTAs pre-written, it cuts intermediate steps. Within Content Studio, brief creation dropped from 7.5 days to just 1 in a real deployment.
Who uses the Brief Assistant?
The Brief Assistant is built for two main users: marketing and brand managers, who define objectives and campaign parameters, and creative agencies or in-house content factories, who receive a complete, standardized brief ready to drive production. It streamlines the handoff between client and agency/factory, aligning both sides from the start.
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