Unveiling the highlights of our journey at Next Pharma Summit

Step into the realm of pharmaceutical transformation! Last week our team attended the captivating Next Pharma Summit in Dubrovnik, a leading conference that brings together experts in digital innovation, commercial advancements, medical affairs, and technology. Our participation in the event enabled us to establish meaningful connections, draw inspiration, and make a stylish statement with our […]

Unlocking Pharma content potential: the game-changer of Automated Tagging with Lyriko

Introduction In the digital age, pharmaceutical companies are increasingly relying on engaging and personalized content to connect with their customers, particularly healthcare professionals (HCPs). However, manually tagging content can be a cumbersome and error-prone process, hampering the efficiency and effectiveness of content management. This is where automated content tagging comes to the rescue. By leveraging […]

Putting HCPs First: How Pharma Companies Can Improve Customer Experience

Customer engagement

Customer experience has become increasingly important across industries, and the pharma industry is no exception. In this industry, the customer experience often revolves around engaging with healthcare professionals (HCPs). This can include doctors, nurses, pharmacists, and other healthcare providers who prescribe and use pharmaceutical products. For any pharma company, building a customer experience strategy that […]

KOLs: how can Pharma know and engage these transforming figures?

Key Opinion Leaders in Pharma  In the pharma industry, a Key Opinion Leader (KOL) is a respected medical professional who is recognized as an expert in their field.  KOLs can help to educate other healthcare professionals about new drugs and treatments, by speaking at conferences and publishing articles in medical journals. They can also be […]

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Lyriko is an AI-based platform that boosts commercial efficiency and content effectiveness with a data-driven approach.

Lyriko’s modular capabilities allow to pursue 360° customer engagement at any stage of the data maturity scale. The whole suite enables a full Omnichannel Content Orchestration.