5 Burning Questions about Content Tagging

Content Tagging 5 questions

In the ever-evolving realm of content management, businesses recognize the pivotal role played by content tagging. This approach to organizing digital assets offers numerous advantages. Let’s delve into the significance of content tagging through five key questions: 1. What is Content Tagging, and why is it important? Content Labeling involves adding descriptive keywords or metadata […]

The Importance of Technology for Pharmaceutical Sales Representatives

Sales representatives

Today pharmaceutical sales representatives play a vital role, acting as the essential bridge between pharmaceutical companies and healthcare professionals (HCPs). The integration of cutting-edge technology such as Lyriko Smart Suggestions enables sales representatives to harness pre-call insights, thereby customizing their interactions and augmenting the value they provide to HCPs. The Vital Role of Sales Representatives […]

Content Tagging Enhances Pharma Marketing Efforts

Content labeling

In today’s rapidly pharma companies constantly strive to engage healthcare professionals (HCPs) with relevant, current information and materials. That’s the reason why content tagging, particularly with the support of cutting-edge solutions like Lyriko, becomes a game-changer. Content tagging isn’t just about organizing data; it optimizes marketing strategies, streamlining workflows, and ultimately delivering value to HCPs. […]

Unveiling the highlights of our journey at Next Pharma Summit

Step into the realm of pharmaceutical transformation! Last week our team attended the captivating Next Pharma Summit in Dubrovnik, a leading conference that brings together experts in digital innovation, commercial advancements, medical affairs, and technology. Our participation in the event enabled us to establish meaningful connections, draw inspiration, and make a stylish statement with our […]

Automated Content Tagging for Pharma Industry with Lyriko

Introduction In the digital age, pharmaceutical companies are increasingly relying on automated content tagging to connect with their customers, particularly healthcare professionals (HCPs). However, manually tagging content can be a cumbersome and error-prone process, hampering the efficiency and effectiveness of content management. Certainly, this is where automated content tagging comes to the rescue. By leveraging […]

Putting HCPs First: How Pharma Companies Can Improve Customer Experience

Customer engagement

Customer experience has become increasingly important across industries, and the pharma industry is no exception. In this industry, the customer experience often revolves around engaging with healthcare professionals (HCPs). This can include doctors, nurses, pharmacists, and other healthcare providers who prescribe and use pharmaceutical products. For any pharma company, building a customer experience strategy that […]

KOLs: how can Pharma know and engage these transforming figures?

Key Opinion Leaders in Pharma  In the pharma industry, a Key Opinion Leader (KOL) is a respected medical professional who is recognized as an expert in their field.  KOLs can help to educate other healthcare professionals about new drugs and treatments, by speaking at conferences and publishing articles in medical journals. They can also be […]

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Lyriko is an AI-based platform that boosts commercial efficiency and content effectiveness with a data-driven approach.

Lyriko’s modular capabilities allow to pursue 360° customer engagement at any stage of the data maturity scale. The whole suite enables a full Omnichannel Content Orchestration.