<strong>Next Best Action and the impact on Sales</strong>

We live in a context where digitalization and the continuous exposure of individuals to promotional messages have increased the value of time spent by customers with the sales force and digital advertising. In addition, the new possibilities opened up by digitization have reinforced the need to interact with customers in an increasingly efficient manner, ensuring […]

Phygital is taking over us

In the age of phygital, it is common for events to be hybrid, where part of the audience is physically present in the room and part is remotely connected online. But it doesn’t end there. The other day I went to an international in-person event to attend a few masterclasses, and at one point I […]

Frontiers Health 2022: it’s time for Patient Centricity

As digital health professionals, we mainly focus on clinics and their behaviors towards all the disruptive changes they face in everyday life.  We learned to understand when they prefer to be contacted, through which channels, and which are the more appropriate contents they are interested in. In simple words: we learned to use a Next […]

How Next Best Action transforms Marketing

NBA in marketing

To each their own cocktail You know that great feeling when you walk into a bar and the bartender already knows what cocktail you’re going to have?  Or even better, he automatically prepares it for you the instant you walk in? Maybe he even manages to offer you a new variant of your favourite cocktail, […]

What is Next Best Action?

What is Next Best Action

In the digital and so-called omnichannel era, proposing a customer journey to maximise customer engagement is a challenge for marketers.  Today, the solution lies in Next Best Action (NBA). The concept is simple: for each interaction with a customer, different ways of responding are evaluated. These ways are the possible next actions. The challenge is […]

4 Lessons about Customer Engagement Personalization from Top Pharma

Lyriko team has attended the Reuters Customer Engagement Europe 2022 in London, one of the most important events within the Life Science commercial operations space. We have met so many key personalities and participated in stimulating conversations that have confirmed how personalization is what everyone aims for to take customer engagement to the next level […]

Wired Health: come la tecnologia può aiutare l’uomo a costruire una sanità migliore

Mercoledì scorso si è svolto al Base Milano (per i non Milanesi: posto fighissimo, n.d.r.) la quinta edizione del Wired Health, l’evento di Wired con il patrocinio del Comune di Milano dedicato a come il digitale sta trasformando il mondo della Salute. Il tema dell’edizione 2022 è stato TOGETHER, sviluppato in una giornata di incontri, […]

Sixth Sense Lyriko mentioned as a Representative Vendor in Gartner® report

One of the problems Pharma and Life Science organisations face is the inability to scale the production of personalised content, a necessary feature to implement a proper omnichannel engagement process. At the root of this problem lay a rigidly siloed operating model and too little investment in content value chain technology. Indeed, for years Life Sciences CIOs […]