4 Lessons about Customer Engagement Personalization from Top Pharma

Lyriko team has attended the Reuters Customer Engagement Europe 2022 in London, one of the most important events within the Life Science commercial operations space. We have met so many key personalities and participated in stimulating conversations that have confirmed how personalization is what everyone aims for to take customer engagement to the next level […]

Wired Health: come la tecnologia può aiutare l’uomo a costruire una sanità migliore

Mercoledì scorso si è svolto al Base Milano (per i non Milanesi: posto fighissimo, n.d.r.) la quinta edizione del Wired Health, l’evento di Wired con il patrocinio del Comune di Milano dedicato a come il digitale sta trasformando il mondo della Salute. Il tema dell’edizione 2022 è stato TOGETHER, sviluppato in una giornata di incontri, […]

Sixth Sense Lyriko mentioned as a Representative Vendor in Gartner® report

One of the problems Pharma and Life Science organisations face is the inability to scale the production of personalised content, a necessary feature to implement a proper omnichannel engagement process. At the root of this problem lay a rigidly siloed operating model and too little investment in content value chain technology. Indeed, for years Life Sciences CIOs […]